Mapping Sales, Revenue, and Profit Clusters
Uncovering Growth Trends, Segment Performance, and Key Profit Drivers Behind Business Success
About the Story
Not all sales are equal—some drive high revenue but little profit, while others are smaller yet highly profitable. This data story maps sales revenue and profit as clusters, making it easy to spot patterns and outliers. By visualizing these relationships, it highlights how businesses can optimize their sales strategy by focusing on the most profitable segments rather than just chasing top-line revenue.
Transcript:
1. Total Sales Quantity
2. Steady Yearly Growth in Sales
3. Q4 Drives Annual Sales Growth
4. Stable Quarterly Distribution
5. Growth With Stable Quarterly Patterns
6. Revenue Growth Mirrors Sales Trends
7. Q4 Dominates Revenue Contribution
8. SMB Leads, Enterprise Peaks in Q4
9. Three Profit-Revenue Profiles Across Segments
10. Zooming In on the Profit and Revenue Leaders
Data source: Demo data created by the Vizzu Team
Why Vizzu?
Traditional charts can make it hard to identify hidden patterns in complex sales data. Vizzu brings clarity by dynamically positioning and grouping data points, helping uncover trends and inefficiencies at a glance. This approach turns raw sales numbers into actionable insights.
