When profit dropped despite growing sales, the real answers were buried in product and country-level data.
Profit usually follows sales, right? Not this time. This story starts with a pattern - steady revenue growth - but takes a turn when profits suddenly drop. By zooming into Q4 2023, drilling down into countries, and isolating product-level discounting, it uncovers the surprising drivers behind the loss.
Some products held steady. Others quietly dragged the whole quarter down. With Vizzu, it's not just about spotting the anomaly, it's about following the trail and finding the fix.
When your top-line metrics look fine, but something’s off underneath, you need a way to go deeper fast. Vizzu helps you connect the dots across time, geography, and product categories.
Instead of static snapshots, you get a living, visual story where you can follow changes, zoom in on anomalies, and break down the causes of deviation, all without losing sight of the bigger picture. If your data hides surprises, Vizzu helps surface them.
